Brad Stone, Silicon Valley journalist and best-selling author of The Everything Store, is known for his incisive stories on companies like Apple, Google, Amazon, and even Costco. His new book, The Upstarts takes a look at two of the biggest players in Silicon Valley today: Uber and Airbnb—how they began, and how they’re changing things.

Brad was kind enough to chat with LibraryThing founder Tim about his latest work.

Startup founders are used to crafting descriptions of their company of variable length, from a full deck, to an “elevator pitch,” or just a few insistent words. So… what’s this book you wrote?

Haha. The elevator pitches and the self-styled mythologies are often quite different than the chaotic reality. I talked to absolutely everyone who was there at the founding and gestation of both Uber and Airbnb to piece together the dramatic, often conflict-ridden first eight years at both companies. The tales are messy, fun, and awfully instructive about how to do business in the modern age.

Whom did you write it for?

For anyone interested in business, technology startups, or simply what it took to build globe-spanning juggernauts that have remade how we travel between and within cities.

After covering Amazon, I’m guessing you cast around a bit for the next company or companies to cover. What drew you to the stories of Airbnb and Uber?

The drama of their respective rises. Unlike the tech companies of the past, these startups had to fight battles in every city they entered. The founders had to be politicians, in a way that previous tech CEOs never did. So there was a nice parallel between the two companies, while their skyrocketing valuations and the impact they were having on cities demanded attention. I feel like the story of Silicon Valley goes in eight- to ten-year cycles, and these two companies have undeniably emerged as the enduring franchises of this last cycle.

Honestly, I almost abandoned the book early on—I disliked the companies, the founders, and aspects of their “sharing economy” so much. I didn’t and I’m glad—it’s gripping and I learned a lot. Your account is no hagiography. Did you like your subjects?

I’m impressed by what they accomplished and am a customer of both companies. I’ve stayed in lovely Airbnbs in Paris, South Africa, Brooklyn and elsewhere and met great hosts in all those places. I take Uber and Lyft around San Francisco and frequently when I travel. Do I like the founders? It’s not really my job to like or dislike them. I’m curious about the companies they have built and how they run them.

Your previous book, The Everything Store, chronicled the rise of Amazon. Amazon, and Uber/Airbnb represent two distinct waves in technology startups, with perhaps another, social wave—Facebook, Twitter and, in its small way, LibraryThing, in between. What distinguishes the companies you’ve researched, and their founders. And what unites them?

No one sits in the same category as Amazon. It’s defied all the expectations and allegations of its critics and expanded into an empire that delights customers and frustrates competitors. The founders of Uber and Airbnb are in a way disciples of Jeff Bezos. They are trying to emulate his bold bets on new initiatives, and Uber, I think, has tried to capture its culture of productive friction. But they both still have work to do.

» Read our full interview here!

David Mitchell—award-winning author of Man Booker Prize shortlist nominees Cloud Atlas and Number9Dream—is known for his complex narratives, spanning decades of time and generations of characters, frequently with a hint of the paranormal. Mitchell holds an M.A. in Comparative literature from the University of Kent. In addition to his own novels, he also translated the memoirThe Reason I Jump into English from the original Japanese.

Slade House is Mitchell’s seventh novel (out October 27th, from Random House), and is our pick for November’s One LibraryThing, One Book group read (starting November 9th). On the heels of last year’s The Bone Clocks, Mitchell’s latest is a sharp riff on the haunted house story, with its own rules and surprises.

David was kind enough to chat with LibraryThing staffer Loranne about haunted houses, Twitter, and his latest work.

Slade House fits within the broader world you created in The Bone Clocks, while also being a self-contained haunted house story. What spooky tales are personal favorites/did you draw on for your inspiration?

The Monkey’s Paw by W.W. Jacobs sets the gold standard, for me. Lordy lordy it’s good. Stylistically polished, philosophically attentive and with its cosmology and present time-line in perfect balance, it’s no accident that this English short story from 1902 appears in so many anthologies of the supernatural. Poe casts a long shadow from an earlier era, but you read him more for sound, colour and flavour than to be outwitted; ditto H.P. Lovecraft.

For the longest successful single-narrative haunted house story that doesn’t develop into horror, I’d go back to Henry James’ The Turn of the Screw, which is both a flawless novella and an exploration of the genre: are the ghosts parapsychological or psychiatric in origin? M.R. James’ dreamlike stories beguile more than they frighten a modern readership, but stories like his often-anthologised “Oh, Whistle, and I’ll Come To You My Lad” persist in the memory for decades. Shirley Jackson’s The Haunting of Hill House prefigures an evolutionary jump in the 1970s with cinematic American novels by Stephen King and his generation. King often confounds the Ghosts + Gore = Horror equation, and I don’t see how it’s possible not to be influenced by The Shining, once you’ve read it. (Kubrick’s film is justly famous, but differs from King’s fine novel in several key points.)

The last influence I’ll refer to here is an American book whose title and author I’ve forgotten: it was one of those Choose Your Own Adventure books from the early 1980s which my local library in Malvern stocked—they were hugely popular, and the resourceful librarian had to reinforce the spines and covers with adhesive clear plastic. The book I’m thinking of was set in a witch’s house, and one of its plot-lines ended up with you dropping a tea-pot and smashing it on the floor. You said, “I’m sorry, I’ll pay for it,” and the witch replied, “Oh but you will”: and no matter how many fragments of porcelain you picked up, you could never finish—nor could never stop bending down to pick up more. Sisyphean and dark or what?!

Interviewer’s note: I was a huge Choose Your Own Adventure fan as a kid myself, and now I’m dying to know which one this is! Any LibraryThingers out there have a guess?

I think part of why the haunted house story resonates so well is that many of us recall a strange house that others automatically avoided (for reasons supernatural or not) from our childhoods. Is there a “haunted house” that you remember from when you were growing up?

Cool question. There’s a totemic quality about childhood, meaning that pre-adulthood endows you with an ability to award sentience to inanimate objects. That stain on the wall is a melting face; that swirl of grain and knots in the pine wardrobe is a Cyclops bent over in laughter; those creaks in the nooks and crannies of the night are—obviously—the footsteps of the orc made out of chewing gum you were dreaming about just now. My point is that kids experience every house as potentially haunted, even the small post-war, cookie-cutter mass-constructed houses that me and pretty much everyone I knew in my childhood lived in.

Since you ask for one specific house, though, I’ll offer up a bungalow owned by one of my mum’s friends on the English coastal town of Bognor Regis. Mum took me on a visit there around 1980, when I was eleven. The trip wasn’t a great idea. My mum’s friend’s malign mother also lived in the bungalow and she disliked children. Also resident was a grandfather clock, and in my perception, it and the old woman were somehow one and the same. The clock watched the long hallway and its rhythmic ‘thunk-click, thunk-click, thunk-click’ was like a wood-and-bronze cardio-pulmonary system. One morning I stopped the pendulum with my hand. The silence was thunderous and I grew scared that I’d killed the clock. I tried to set the pendulum swinging again, but instead of a calm and even rhythm like before, the pendulum swung irregularly and drunkenly, and any further remedial measures just made things worse. In fiction, of course, I’d then discover the corpse of the unpleasant old woman: in reality, I did what any honest and conscientious Sunday School boy would do: flee the scene of the crime and deny all knowledge. Three times, before the cock crowed.

The structure of Slade House is similar to that of The Bone Clocks: each section follows the perspective a different character than the one before, skipping ahead at nine-year intervals. What was your favorite section or scene to write and why?

I like Nathan in 1979 because in it I’m setting up the story and because the boy is such a square peg in a round hole. I like Gordon the cop in 1988 because Nathan set up expectations which I can now confound. I like Sally in 1997 because of her insecurities and the fast succession of house party scenes allows me to (try to) get a bit David Lynch-esque. I like Freya in 2006 because through her I can explore the origin stories of Slade House. I like the fifth and final section, because I get to occupy the body of the novel’s antagonist, and it’s always fulfilling to endow characters with the requisite three dimensions. So really, I liked writing all of the sections: if you’re not enjoying it, it’s usually because you’ve taken a wrong turn, so you need to backtrack and work out how to fix it. Then you enjoy it again.

You’ve explored Twitter as a storytelling medium more than most—Slade House having evolved out of The Right Sort, and now with the companion piece of @I_Bombadil. What’s it like writing a story for Twitter vs. working on a novel?

Working on a novel is like describing a landscape over which you are floating in a slow-drifting balloon, with powerful binoculars, on a bright afternoon with perfect weather conditions. Working on Twitter fiction is like describing a landscape of tunnels and gorges you are glimpsing through the fogged-up window of a bullet-train. Twitter fiction also demands short names: have a name as long as ‘Benedict Cumberbatch’ and you may as well knock off early and go home.

»For more from David, check out our full interview here!

Some excerpts from our interview with Mallory Ortberg, which initially appeared in October’s State of the Thing newsletter.

Mallory Ortberg has written for Gawker, New York Magazine, The Hairpin, and The Atlantic. She is also—along with partner in crime/editing Nicole Cliffe—the co-creator of The Toast, a general-interest website geared toward women. Since its debut in July 2013, The Toast has developed quite a cult following.

Mallory’s first book, Texts from Jane Eyre: And Other Conversations with Your Favorite Literary Characters (out November 4, 2014) is the next step in the popular Texts From series featured on The Toast. It is also a riot.

Loranne caught up with Mallory this month to talk about her work.

Your book is essentially what it says on the tin, but, in case anyone is unclear on the subject, could you tell the audience at home what Texts from Jane Eyre is all about, in a nutshell?

Sure. It is… it is slightly less gimmicky than it sounds, I think, because it’s really very specific jokes about very specific literary characters. The premise, you know, is pretty much “WHAT IF CELL PHONES BUT THE PAST,” but the phones aren’t really the point, the point is all the horrifically selfish behavior exhibited by some of our favorite protagonists throughout the Western canon. It’s jokes about books.

Oh gosh, to be quite honest, I decided to turn it into a book because someone offered me money to do it. I mean, I don’t think the offer would have been made if the series didn’t seem viable, but basically someone said “I think this would make a good book and here is some money to prove it,” and I said “Thank you,” and wrote enough words to earn that money. Otherwise I’d probably just have kept on doing it for free on the internet, like a chump.

It started as just Texts From Scarlett O’Hara, but then I found myself thinking about so many other literary characters, and I didn’t want to stop. By Little Women, I think, I’d realized that this was something a lot of people were having fun with, not just me, and that it was the sort of thing that could go on for a long time.

You can see Mallory talk more about the beginnings of the Texts From series—and her inspiration for the book—here.

You seem to have a deep and abiding love for the source materials in a lot of Texts from Jane Eyre. Who were your favorite and/or least favorite characters to write text sessions for?

I DO. Oh, Lord, do I ever. I have no unfavorites in the book, any unfavorites were speedily culled from earlier drafts, but I think Jo March and Mr. Rochester have to rank pretty high. Maybe William Blake. The really creepy ones, who yell a lot, they’re quite dear to my heart.

See Mallory talk about Emily Dickinson and her other favorite characters to write about here.

Were there any planned characters or authors you wanted to include in this book that just didn’t work out?

Yes, but I don’t remember many of them. It was pretty clear, pretty quickly, what concepts weren’t going to work, and we ditched them early on. I think Faulkner fell by the wayside, as did Dante. I couldn’t always find the right hook for the characters.

I did! It was enormously fun.

I’m a huge fan of your work on The Toast, and—please don’t take this the wrong way—while Texts from Jane Eyre has its distinctly weird moments (William Blake is a personal favorite), it isn’t quite so out of nowhere as some of your other work. Where do pieces like “Erotica Written by an Alien Pretending Not to Be Horrified by the Human Body” come from?

THE ALIEN IS ME. Oh man, the alien is me. I find the entire world to be out of nowhere, and horrifying, and creepy as all hell. I mean, everything in that piece is true, you know? We use our mouths for breathing AND eating AND intimacy? Sometimes for more than one of those functions at the same time? We act like it’s normal because we’re used to it, but good Lord, that’s just bad planning. We put bits of ourselves into other people for prolonged periods of time, and that’s what sex is! It’s great, you know, and it’s perfectly normal, but if you stop to think about it for more than a few minutes, it can really throw you for a loop.

» For more from Mallory, check out our full interview here!

Some excerpts from our interview with author Gregory Maguire, which initially appeared in September’s State of the Thing.

Prolific American author Gregory Maguire is best known for his adept reimaginings of classic children’s tales, like Snow White, Cinderella, and The Wonderful Wizard of Oz. His latest work, Egg & Spoon follows the adventures of a princess and a peasant girl—along with a host of interesting and absurd companions—in their home country of early 20th century Russia.

Maguire’s passion for children’s literature extends beyond writing, into teaching, as well as co-founding Children’s Literature New England, a nonprofit devoted to promoting awareness of the significance of literature in children’s lives.

Loranne caught up with Gregory this month to talk writing, reading, and witches, particularly Baba Yaga, who appears in Egg & Spoon (released earlier this month).

For readers who haven’t had a chance to read Egg & Spoon yet, can you give us the nutshell version of the story?

Egg & Spoon—imagining a high-concept spin such as they parody in skits about Hollywood—is The Prince and the Pauper, except with girls, meets Frozen, except everything is melting instead of freezing.

This book has stories nested within each other, much like the iconic, and, here, ubiquitous matryoshka dolls. Why did you choose to structure the narrative that way?

One instance of maturation, I think, is when the innocent untried soul comes to appreciate other ways of being, other peoples’ needs. Nesting stories one inside the other is a way of making sure that the characters have to grate against one another, often uncomfortably, as they accommodate themselves to ways of being that are foreign, unsavory, or just weird. This is part of how children grow up (and part of why reading about situations other than those you know perfectly well already is such a joy and offers such benefit).

Your Baba Yaga is full of anachronism, whimsy, and life. I read that you were a big fan of the Baba Yaga stories that were published in Jack and Jill magazine when you were younger. What other sources did you draw upon in conjuring such a vivid and timeless character?

A friend who read the book recently said that Baba Yaga reminded her of Phyllis Diller. I am glad I didn’t think of that myself… Though your question puts me in mind of other grotesquely egocentric characters. I shall restrain myself only to characters in literature, not in the political sphere… Baba Yaga, as I see her now that you ask, is a little bit of Vicki Lawrence’s Mama in those Carol Burnett skits; and a little bit of Barbra Streisand being Dolly Levi; and maybe Madeline Kahn in Blazing Saddles; and certainly Miss Piggy. But this is a review of influences after the fact: the witch just spoke herself to me with wit, with lacerating antagonism and iconoclasm, and with the loopy disassociatedness of someone on the edge of a mild mental disorder.

Many adult readers know you as the man who brought The Wicked Witch of the West to life, and now you’ve given us a Baba Yaga who is many things, including relatable. What is it about witches that draws you to them as characters?

I mostly love the fact that because of their power and their insularity, witches don’t have to answer to anyone nor to fashion their behavior to suit the proprieties of their neighbors. I myself am hopelessly accommodating. This makes writing about witches both therapeutic and inspirational to me. The next time I get another request to give to a good cause I’ve already paupered myself over, I can think, “What would Baba Yaga do?” and behave accordingly. And then make plans to go into the Witness Protection Program.

Egg & Spoon is narrated by Brother Uri, an imprisoned monk who sees events unfold through the eyes of birds. Who or what inspired Brother Uri’s character?

Another friend who just read the book pointed out that “Uri” is the way you pronounce the final two syllables of the name “Gregory.” Brother Uri is selfish, myopic, anarchic, but his intentions are good. I myself have worn glasses since I was six.

The book is full of axiomatic statements that, I felt, really rang true—”That’s the beginning of heroism, the decision to try,” “Liberty is costly, but so glamorous,” for example. Are these based on things you believe, or are they more the product of the nature of the story?

What a good question! Axioms like the ones you mention—they all come from Brother Uri—are dependent on the story for their resonance. And yet, as the story itself and its meaning derive from me, I suppose you could make the case that these statements are things I do believe in, or I wouldn’t have conceived of the plot points that would make those statements ring true.

»For more from Gregory, check out our full interview here!

Some excerpts from our interview with author Ann Leckie, which initially appeared in September’s State of the Thing.

St. Louis, Missouri native Ann Leckie is a woman who’s worn many hats over time, among them that of waitress, receptionist, and recording engineer. She began writing short fiction a number of years ago, but it is was with her 2013 debut novel, Ancillary Justice, that she added award-winning author to that list. In August 2014, it became the first novel ever to win the Hugo Award, the Nebula Award, and the Arthur C. Clarke Award.

Loranne caught up with Ann this month to talk about the fascinating world she’s created, and new developments in the second installment of the Imperial Radch trilogy, Ancillary Sword (out October 7, 2014).

For our readers who haven’t yet had a chance to read Ancillary Sword, or its predecessor Ancillary Justice, can you give us the story in a nutshell?

Basically, the main character is the last remnant of a starship that’s been destroyed. She spends most of Ancillary Justice looking for revenge on the person who destroyed her, and in Ancillary Sword she is beginning to deal with the fallout of that revenge—including the very unexpected fact that she survived it.

I’m not sure there was a single thing. I spent a lot of time just playing with things, putting them together in different ways and seeing what they made, and eventually the world resulted from that process. Ancillaries—and the basic outlines of Justice of Toren’s fate—were pretty early in that process, though.

These are such fascinating books in terms of exploring identity and the self. In Ancillary Justice, we met protagonist Breq Mianaai (the solitary individual), One Esk (the single body as part of a whole military unit), and Justice of Toren (the ship itself) in all three incarnations. These latter two identities having been destroyed, it’s clear that, in Ancillary Sword, Breq is still grieving this massive loss. How did you find Breq continuing to grow as both a character and an individual in this novel?

Breq never did think she would survive the events of Ancillary Justice. I think for the twenty years leading up, it was as though she was walking on a broken leg. It didn’t matter much if it hurt, or if it got fixed, or if the injury got worse as she went along, because she had one thing to do and once she did it that would be it for her.

But having actually survived, and finding herself with a ship, and its crew, not to mention Seivarden’s clear loyalty to her, she has to find a way to navigate actually living a life, with people she isn’t just passing by on her way to some other ultimate goal.

Everyone in the Radch empire uses feminine pronouns to refer to other individuals. It’s a cultural distinction for the Radch: while it is clear that individuals present as one or the other of a gender binary, everyone is “she.” I read in another interview that you hadn’t originally planned this as you began writing Ancillary Justice. What led you to this decision, and did it present any challenges during the writing process? Did it change the way you viewed your own characters?

A number of things led me to my decision to use “she” for everyone. But basically, I had tried to write in this universe using all “he” and was really unsatisfied with the result. The more I thought about it, the more I decided that what I disliked was the way it reinforced the idea of a masculine default, and did nothing at all to make the world seem gender-neutral or uncaring about gender. It just made it sound like a world full of men, and how is that different from a zillion other science fiction stories?

Some time during the process of drafting Ancillary Justice I read Le Guin’s The Left Hand of Darkness, which features people who are ungendered, for whom she had decided to use the pronoun “he.” Later she wrote fiction set on the same world using “she” and the effect is quite different. That solidified in my mind my reasons for preferring “she” for Ancillary Justice.

It certainly did change how I viewed the characters. I had begun the very first draft assigning gender to characters and using “he” and “she” as appropriate. So characters from very early in the process were in fact assigned a gender—but as I rewrote them using “she” and as I got farther into the book, their gender and the way I visualized them began to slip around a bit in my mind, which I thought was interesting.

What was your favorite scene or character to write in Ancillary Sword?

Oh, gosh, that’s hard to say. There are several scenes that were high points during my writing, and many of them would be serious spoilers. Certainly I enjoyed writing Tisarwat, particularly the scene in Chapter 3, you know, that one. And Translator Dlique is a definite favorite of mine, she was very fun to write. And I definitely very much enjoyed writing the scene where, as you say, the chaos gets turned up to 11.

But very often, in general, I enjoy writing stress and mayhem. I remember while I was at Clarion West (which is a six week writers workshop in Seattle, you’re supposed to at least try to turn in a story a week, which is awfully fast paced for me) I was working on something particularly difficult and getting close to deadline, and I had gotten up early to try to get some work done. I came down to breakfast and everyone said, “Ann, you’re in such a good mood and it’s so early!” And I said, happily, “Oh, I just dismembered my protagonist!” And of course they were all writers so they understood exactly what I meant. (I eventually sold that story to Electric Velocipede, and it was reprinted recently by Tor.com, “Night’s Slow Poison,” and I’m still quite fond of that scene!) So with that in mind, you can probably pick out my favorite bits without my even naming them.

»For more from Ann, check out our full interview here!

Some excerpts from our interview with author Andy Weir, which initially appeared in August’s State of the Thing.

Andy Weir has spent the bulk of his career up to this point as a software engineer. The success of his debut novel, The Martian has been the result of a remarkable journey, and is very much deserved. It’s little wonder that the author identifies as a “lifelong space nerd.”

Tim caught up with Andy this month to talk science, space, writing, and more science!

Tell us what your novel is all about.

It’s about an astronaut who gets stranded on Mars (the rest of his crew thought he was dead). Now he has to survive with the equipment he has on-hand.

Definitely the science drove the plot. The problems he faced were real issues someone in that situation would face, and his solutions had to solve them. So those problems, and their solutions, are what moved the plot along.

The science is real, right?

As best as I could make it, yes. I put a lot of effort into scientific accuracy. I did a ton of research and math to work everything out. I’m sure I made some mistakes, but for the most part, the science is solid.

I gather you even wrote an orbital mechanics program to figure out certain details in the novel. I have to ask, are you insane?

Haha, maybe. But I wanted everything to fit right. So I wanted to know how long it would take to get there with a constantly accelerating ship and what path they’d take.

As I said, before, it’s a page turner. Did you have any models for the narrative?

I didn’t really have any model, per se. The story is very linear. Each problem needs a solution, and usually the solution causes the next problem. All I had to do was have Mark narrate the situation with a smart-ass tone of voice.

The Martian had an unusual path to publication—free, then self-published and finally picked up by a major publisher. What does that tell us about your book, or about publishing in general?

It’s pretty cool. It means any schmoe can break into the writing world on their own. Self-publishing an electronic edition of your book costs you nothing, and if people like it, you’ll do well.

»For more from Andy, check out our full interview here.

Some excerpts from our interview with Maximillian Potter, which initially appeared in July’s State of the Thing.

Maximillian Potter is the senior media advisor for the governor of Colorado. He is also an award-winning journalist, and the former executive editor of 5280: Denver’s Magazine. His first book, Shadows in the Vineyard, detailing the events surrounding an attempt to poison one of the world’s greatest wineries, is out this month.

We have 10 copies of Shadows in the Vineyard available through Early Reviewers this month. Go here to request one!

Loranne caught up with Maximillian this month to discuss the crime, the writing process, and, of course, wine.

For those who have yet to read Shadows in the Vineyard, could you give us the nutshell version of the book?

The narrative engine of the book is the story of an unprecedented crime that was committed against the most highly regarded and storied winery in the world, the Domaine de la Romanée-Conti. Located in the heart of France’s Burgundy region, the DRC (in wine-speak) produces seven of the world’s finest and—go figure—most expensive wines, including La Tâche, Richebourg, and arguably the most coveted wine on the planet, Romanée-Conti, which, in the unlikely event you could find it available for purchase, is likely selling for north of $10,000. The French government regards the DRC as something of a national landmark. Think of the winery as something akin to America’s Liberty Bell, only it produces wine.

In January 2010, the co-owner of the Domaine, Monsieur Aubert de Villaine, received a note informing him that a small piece of his winery’s most prestigious vineyard, Romanée-Conti, had been poisoned and most of the rest of the vines in that parcel would be killed unless De Villaine paid a one million euro ransom. A substantial part of the book deals with the criminal investigation, the investigators, the sting operation that caught the bad guys, and the unlikely and tragic end of the investigation. But the crime is only a piece of the book.

For the crime to be fully appreciated, the reader must understand Burgundy. So the criminal investigation becomes a way to explore the characters, culture and history of region. To go with a viticulture metaphor, I think of the crime as the main vine trunk and the subplots as the shoots of the vine. We come to know the incredible history of wine in Burgundy, which begins with bands of holy men on the run; then the Prince de Conti—the James Bond of pre-revolutionary France; and of course, the De Villaine family, which co-owns the Domaine, and the tensions that nearly pulled apart their winery and the disciplined tenderness that held it together.

Shadows is about about a crime, wine, family, obsession and love.

You first brought this story of wine, intrigue, and sabotage to the public in a Vanity Fair piece in 2011. What drew you to this particular story, so much that you decided to expand it into a book? What was the most challenging part of bringing the tale to life in a longer format?

I sensed there was a book to be written not long after I first arrived in Burgundy to report the Vanity Fair story. I’d been doing magazine stories for the better part of 20 years and this was one of the three times in all of that time when I’d felt that there was so much rich material it ached for a book. In this case, I first started thinking of a book during my very first meeting with Monsieur Aubert de Villaine. Before I’d met Aubert, in my mind’s eye, I pictured him as a soft-palmed, ascot-wearing French aristocrat who charged way too much for a bottle of wine and probably had whatever happened to his vines coming. Within hours of talking with him, I began to realize how ignorant my image of him had been.

While many vinegrowers, or vignerons, refer to their vines as their enfants, for Aubert, these vines were indeed his children. What’s more, they are his legacy, handed down through generations, and these vines are entangled with French history. The Domaine, as Monsieur de Villaine puts it, is something much bigger than any one person or vintage.

Even in the face of the attack on this sacred trust, his demeanor remained unwaveringly kind and gentle. When I learned of what he had decided to do, or rather not do, to the bad guys when they were apprehended, well, I was stunned by his mercy and forgiveness. Aubert once told me, “The world could use more hugs.” The world could use more people like Monsieur de Villaine. So meeting him was a moment.

Other factors that got me thinking a book that needed to be written were the remarkable history of the Burgundy region, the jealousies and intrigue interwoven throughout the the region and the history of the Domaine itself. When I discovered that the Prince de Conti—after whom the winery and its celebrated vineyard is named—may very well have almost trigged the French Revolution decades before it occurred, that struck me as irresistible.

The hardest thing about expanding what started as a magazine piece into the book format was having to leave so many stories and so many great characters out of the book. …Sigh.

The neat thing about Shadows—especially for wine novices like myself—is that you bring a large dose of historical context into the tale, showing us how the Domaine de la Romanée-Conti came to be, and developed into the revered vineyard it is. Was it difficult to strike a balance between providing that context and maintaining focus on the ongoing story?

Well, thanks and I’m glad you liked it. While I found myself with many options when it came to great characters and magnificent historical subplots, yes, it was difficult to find what I hope is a compelling structure that strikes the right balance of historical context and true crime. I wanted to satiate oenophiles, but also captivate wine novices.

For me, when it comes to writing, structure is close to everything—if that’s wrong, it’s all wrong. Perhaps giving myself too much credit, I consider myself a pretty average human, especially when it comes to curiosity and attention span; in determining the structure, I considered what it was about Burgundy that I had found so compelling and I went with that as my guiding strategy. As I began writing the book, I found myself saying to friends that the crime was what first drew me to Burgundy, but the poetry of the place was what kept me coming back. The thing was, once I was into reporting the crime, in Burgundy talking with Aubert and so many other Burgundians, I came to learn that, My gosh, the crime really is not the most interesting thing about this region and the people who cherish and cultivate it; there’s so much more. And so, I tried to structure the book accordingly.

Before all of this, I didn’t care much about wine, didn’t care much about France. I wouldn’t have been much interested in a book about either. (Happens a lot when you write for general interest magazines, by the way.) I certainly wasn’t one to pick up a book about wine. I wrote the book for people like me. Ultimately, I guess, I wrote the book primarily thinking of people who haven’t yet discovered wine but who should. I hope Shadows will be something that readers remember, the people and stories, and that those memories will enhance the flavor and enjoyment of their next glass of burgundy, or maybe inspire them to try their first burgundy.

What was the most interesting or surprising thing you learned as you researched for Shadows in the Vineyard?

Gosh, so much. In terms of reported material, the story of the Prince de Conti was the most stunning to me. Such a remarkable character. He personifies that old nonfiction writers truism that fact really can be stranger (and so much more awesome) than fiction.

On a more existential level, I was struck by the fact that everyone I met in Burgundy and who loved Burgundy, who worked in wine and believed in the magic of the terroir of the place—everyone of them was broken. In some way, each of these Burgundy believers was—is—broken, or maybe a better way of saying it has died a little at some point because of tragedy. (Who among us isn’t like that, I guess.) Yet, in Burgundy, they find the promise of starting over, of the rebirth, of the hope, that comes in every new vintage. Burgundians are aware of this. That’s pretty awesome. At least, I think so.

»For more from Maximillian, read our full interview here.