An alert LibraryThing member sent me Amazon email, a textbook case of collaborative filtering gone wrong. (LibraryThing makes these kinds of mistakes too.) The fact that it’s Borges, who has such fun things to say about how books relate to each other, is just icing on the cake.

Dear Amazon.com Customer,

We’ve noticed that customers who have expressed interest in Borges: A Life by Edwin Williamson have also ordered How She Does It: How Women Entrepreneurs Are Changing the Rules of Business Success by Margaret Heffernan. For this reason, you might like to know that Margaret Heffernan’s How She Does It: How Women Entrepreneurs Are Changing the Rules of Business Success is now available. You can order your copy for just $17.13 ($8.82 off the list price) by following the link below.

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