The idea arose from an email I wrote on Web4Lib, which argued the rather dismal economics of ebooks in libraries, and noted that if “advocacy” was going to get anywhere it had better happen soon. After all, the ebook market is already about twice the size of the library market.
Anyway, my one constructive suggestion was to start the public campaign, to get publishers to commit publicly to a slate of lending rights for libraries.
To assist that effort, libraries (ALA?) should establish a “Good Housekeeping”- or “Organic”-style sticker that authors and publishers can slap on their books and webpages. By doing this they would get something in return for continuing First-Sale-style rights when they sell ebooks to libraries. They’d get a halo, a way for libraries to know what ebooks to buy and what publishers to support, and a way for regular readers to show their love for libraries in an ebook age.
Anyway, an idea. Lots to work out, of course.